What the hell is that?
Your questions are so precise. I like that. Gorilla Warfare is how I run my business. Thats what the hell it is. The idea is pretty straight forward. Its not an attack or something against other companies, its not an ideal, its a simple business model. To bring consumers everything a regular or larger company does, but direct from me to you with no overhead on my part IE employees, location etc. This minimizes my cost, who and what I have to deal with and effectively lets me create with a much smaller force. Do I lose money for not doing everything in-house? You bet. But I save sanity and time and can run the whole operation non stop and still put in a 12-14 hour day doing what I love without being dragged down by administration/manager/business cockamaymee bullcrap and overhead.

Why Gorilla Warfare instead of Guerilla Warfare?
Its combines the thought of small business with the 800lb Gorilla.

Standard Guerilla Warfare makes use of what you have in irregular ways to make up for what you don't have.

Gorilla Warfare focuses on having everything you need but staying small and flexible.

This way I dont cheat the customer out of possibility, price and time devoted to product and at the same time I take care of business doing everything the big boys do while minimizing the impact it has on myself directly.

So who is on your pay roll?
Nobody. The only overhead I incur from the business is my website/forums. Thats it. Otherwise product is held at home and when orders come in they pay for new product. Utter simplicity. Even the person packing your order is payed only when an order comes in. Yet I offer what everyone else does, sometimes more. And that is Gorilla Warfare.

Note: Gorilla Warfare is commonly used to describe large business companies competing and is not under copyright. The cute little Gorilla art is copyright David Rogers. Ahhhhh, isn't he cute!